0.1s
Mobile load improvement → +8.4% retail conversions, +10.1% travel bookings.
Google × Deloitte, Milliseconds Make Millions (30M+ sessions).
Performance
The math is settled. Faster sites earn more.
Page speed is not a tech metric. It is a revenue metric. A decade of research from Google, Deloitte, Akamai, and the HTTP Archive points the same direction.
Largest Contentful PaintGood
1.10slive, 75th percentile
INP
142ms
CLS
0.04
53%
of mobile visitors abandon a page that loads slower than 3 seconds.
Google research, Think with Google.
up to 50%
lower cost per click in Google Ads when landing page experience is rated above average — at the same bid.
Google Ads documentation.
+28%
organic traffic uplift after a 40% improvement in Largest Contentful Paint.
web.dev case study.
A faster site means lower ad costs, higher conversion, better rankings, and less budget burned on traffic that bounces. We just build the thing that makes all four happen.
The three numbers Google ranks on.
Core Web Vitals are the public-facing portion of Google’s page-experience signal. Three thresholds. Either you pass or you do not.
LCP< 2.5s
Largest Contentful Paint. How fast the main content renders. Below 2.5s on mobile is the green band Google uses for ranking.
INP< 200ms
Interaction to Next Paint. How responsive the page feels to clicks and taps. Replaced FID in March 2024.
CLS< 0.1
Cumulative Layout Shift. How much the layout jumps while loading. Above 0.1 frustrates users and damages conversion.
See your three numbers, live.
Your real-user data from Search Console and CrUX, translated into revenue.