Speed is the marketing channel nobody is investing in.
Cut your LCP, eliminate layout shift, and stop paying the slow-site tax on Google rankings and on every paid click you buy.
A 4-second site loses half its visitors and pays 50% more per click.
Google ranks faster sites higher and quietly multiplies the bid you pay on slower ones. Quality Score is, in part, a page-experience score. Most teams cannot diagnose where the time is going: an unoptimised hero image, a third-party tag manager loading 14 scripts, a font swap that shifts the whole page. The fix is rarely a rebuild. It is surgical.
Diagnose with field data, fix at the source.
We start with real-user data from CrUX and your analytics, not lab scores. Then we work through the actual bottlenecks: image strategy, font loading, JavaScript hydration, third-party tag governance, and render-blocking resources. Every fix is measured against the field metric it was meant to move. You leave the engagement with a runbook so the wins do not regress in three months.
Four pillars, one engagement.
Every engagement is shaped to your business. The pillars below are where we focus when we run core web vitals optimization.
Field-data audit (CrUX + RUM)
Real-user metrics segmented by device and country, not lab scores. We tell you which pages cost you ranking and which cost you ad spend.
Surgical performance fixes
Image strategy (next/image, AVIF, responsive sizes), font loading discipline, JS hydration audit, third-party tag pruning, render-blocking eliminated.
Quality Score & ad spend impact
We tie page-experience improvements to landing-page experience scores in Google Ads, and to the CPC reduction that follows. Measured, not promised.
Performance budgets + CI gating
Lighthouse CI in your deploy pipeline, performance budgets per route, and a runbook for the team. Wins lock in, regressions get caught at PR time.
Realistic ranges, not promises.
Indicative ranges based on similar engagements. Actual outcomes depend on your starting point, scope, and how aggressively the team can ship the changes the audit recommends.
They did not rebuild the site. They made it twice as fast. Our paid CPC dropped first; the organic traffic followed within the quarter.
Performance marketing lead · B2B SaaS
See the audit before you commit.
A 30-minute call. We run a live audit of your site against the metrics that matter for core web vitals optimization.