Oravita
Updates

What we shipped.

Recent performance fixes, conversion experiments, and infrastructure work — for clients and for the studio itself.

  1. May 2026Engineering

    Reveal primitive consolidation

    Inline framer-motion hooks across 8 sections moved into a single client-marked Reveal primitive. Homepage route JS down 56%.

  2. May 2026Performance

    Token system reconciled

    Orphan token files deleted, brand emerald scale promoted to CSS variables. 49 hardcoded brand-color usages replaced.

  3. Apr 2026Case study

    B2B SaaS — LCP 4.7s → 1.1s

    Cookie-banner consent overlay and 2.4 MB hero video removed. Inbound demos +62%, Google Ads CPC −38% in six weeks.

  4. Mar 2026Process

    Audit-first engagement model

    Every new client now starts with a 30-minute free diagnostic. We will not quote a rebuild before naming a leak in dollars.