Premium video, engineered for the funnel.
Video production briefed against the funnel stage. Cinematic where it pays back, fast and modular where it does not.
We are bringing this service online with a small group of partners. Get on the list to see early case studies as they ship.
Most brand video is decoration.
A six-figure brand film that lives on the homepage and never moves a metric. Or a content-team flood of talking-head clips that never compound. The funnel-stage discipline is missing: top-of-funnel needs distribution-grade attention; bottom-of-funnel needs trust and proof. They are not the same brief.
Brief by funnel stage. Produce by what compounds.
We brief and produce video in two tracks: distribution video (short-form, modular, tested in market) and trust video (longer-form case studies, customer interviews, founder messages). Both shot against a calibrated visual identity so a year of output looks like one brand, not twelve.
Four pillars, one engagement.
Every engagement is shaped to your business. The pillars below are where we focus when we run video creation.
Funnel-stage brief
Each piece of video has a stated job: attention, education, or proof. The brief sets the format, length, and the metric it will be measured against.
Calibrated visual identity
A motion language, colour treatment, and edit grammar that holds together across 12 months of output. Not a one-off look-and-feel.
Distribution + trust output
Short-form modular clips for paid and organic distribution. Long-form trust assets (case studies, customer voices) for sales and bottom-of-funnel.
Performance reporting
Every asset reports against the metric it was briefed to move. Trust video against deal velocity; distribution video against CAC and reach.
We are quietly bringing this service online with a small group of partners through Q3. Get on the list to see early case studies as they ship.
Oravita team
See the audit before you commit.
A 30-minute call. We run a live audit of your site against the metrics that matter for video creation.